A Voice for the Voiceless: a Social Media Strategy for The International Fund for Animal Welfare
By Maura White
The species that make up our planet never fail to astound us with their magnificence and beauty. But the sad truth is that despite the brilliance of these animals, they face countless threats to their survival everyday. If they cannot protect themselves from the suffering of perils such as poaching, habitat destruction and illegal trading, then who will?
In order to reach the people of the rising generations who care about our environment and wildlife, I am creating a social media strategy for the International Fund for Animal Welfare Instagram account. Through Instagram, this organization will be successful in reaching younger audiences that will be starting careers within the next few years. By doing so, those of this generation who want to help with the plight against defenseless animals will have the opportunity to donate portions of their freshly earned income to a cause they care about, all the while having the ability to keep up to date through - not just words, but pictures and videos, as well - with how their money is being put to use.